3…2…1 Action! Telling Your Agency’s Story Through Video

Thursday, March 20, 2025

11:00 AM – 12:15 PM PST

Room: Meeting Room 8

Earn 0.125 CEUs

Session Description: Tell a more captivating story for your programs and events through video. This session will discuss the types of equipment, including cameras and gimbals, filming techniques, including Stop-Motion and REELS, content creation, including shot lists, and more to make the shift into video easier. We will teach you tips, tricks, and tools to create more visually appealing and engaging videos through collaboration with staff and participants and the different tools in your hands.

Learning Objectives:

Upon completion, participants will be able to understand the resources available to them to make their social media jobs easier. They will learn about equipment for a variety of budgets and resources.
Upon completion, participants will be able to effectively create shot lists, film and produce quick videos, tips and tools to use in order to create captivating videos to market their programs, leagues, events, and services effectively.
Upon completion, participants will be able to tell their community’s and agency’s story through captivating videos utilizing REELS, videos, and Instagram/Facebook stories to their advantage.

Frankie Nelson

Senior Recreation Coordinator
City of Folsom Parks & Recreation
Folsom, California
Sarah Valentine

Recreation Specialist
City of Folsom Parks and Recreation
Folsom, California
AD

Ace Delos Reyes

Freelance Videographer/Photographer
BCT Visuals
Sacramento, California