Effective media relations are crucial for park and recreation professionals. This session provides the skills to enhance your programs through strategic media engagement. Learn to identify key media contacts, build strong relationships and use TV, newspapers, radio and online platforms to promote parks and recreation.
Understand what makes a story newsworthy, write engaging press releases and create compelling visuals. Gain insights into pitching stories effectively and following up for maximum coverage. Prepare for media interviews with key messages, handle tough questions, and receive on-camera tips. Leverage social media to amplify coverage and create a lasting impact.
Interactive components, including Q&A sessions and role-playing exercises, will help you refine your skills. Success stories and failures will offer valuable insights and inspiration. Join in to master media relations and boost your community impact!
Ashika Lal (she/her/hers)
Parks Administrator
San Joaquin County
Lodi, California