Session Description: Join the City of Whittier's Communications Team for 'Reel Talk,' an insightful session that merges the psychology of viewer engagement with the latest strategies for mastering social media algorithms. Learn how to create captivating short-form content that resonates with your audience and drives high engagement for your parks and recreation programs. Discover how to effectively utilize your staff to produce content that tells your community's story and aligns with CPRS’s strategic goals. This session offers practical tips and real-world examples to help you maximize your social media reach and impact.
Learning Objectives:
Upon completion, participants will be able to describe the psychological principles that influence viewer engagement and identify how these can be applied to create compelling short-form video content for their parks and recreation programs.
Upon completion, participants will be able to explain key strategies for working with social media algorithms to enhance visibility and apply these strategies to increase engagement for their parks and recreation content.
Upon completion, participants will be able to develop effective methods to utilize their staff's unique skills and resources to create engaging, authentic content that resonates with diverse community members.
