More than Marketing: Constructing the 3-C's of Community Engagement

Thursday, March 20, 2025

11:00 AM – 12:15 PM PST

Room: Ballroom B 10

Earn 0.125 CEUs

Session Description:

This session will provide a blueprint for building a Community Engagement team within a Recreation department. Engagement means more than “doing it for the ‘gram.” Maximize your agency’s engagement beyond common marketing practices like basic CANVA designs, social media, and recreation brochures. Learn how to design, develop and implement a strategic framework that incorporates the three C’s of Community Engagement:

Collaboration

Communication

Consultation

Session will cover essential tools to engineer a public information management system through holistic branding, data analytics, partnerships and sponsorships, and effective marketing techniques.

Learning Objectives:

Understand the importance of installing a holistic community engagement strategy on multiple platforms.
Gain insight on how to manufacture Collaboration, Communication, and Consultation within a community, and then expand these methods to better connect with media, partners, and peers.
Build your own blueprint on how to form a team that supports a comprehensive community engagement approach.

Cori Lantz

Parks, Recreation & Community Services Supervisor
City of Santa Ana
Santa Ana, California
Demi Perez

Recreation Program Coordinator and District 10 Marketing Specialist
City of Santa Ana
Santa Ana, California