Managing Partner
PLAYCE Studio Ltd.
San Bernardino, California
With 17 years of experience in parks and recreation, Cheryl Salazar has developed a versatile expertise spanning aquatics, youth engagement, strategic planning, community programming, and staff development. Her career includes impactful roles with the City of Fontana, Riverside County Regional Parks and Open-Space District, and the City of San Marcos. She has managed multimillion-dollar budgets, led large-scale community events, and implemented comprehensive training programs for teams of all sizes. Cheryl’s innovative leadership has consistently driven collaboration, creativity, and inclusion, transforming operations and empowering others to make a lasting impact.
Her dedication to fostering equitable and meaningful community engagement shines through her work as Managing Partner at PLAYCE Studio and Founder of High Road Management Training. At PLAYCE Studio, Cheryl trains professionals to break barriers and leverage playful placemaking to design engagement strategies that are authentic and impactful. Through High Road Management Training, she helps leaders across industries build trust, navigate challenges, and create stronger connections with their teams and communities.
Cheryl’s approach is informed by her practical experience in public service and her passion for empowering others. She is a Certified Parks and Recreation Professional and holds a Master of Public Administration. Whether she’s working with seasoned professionals or emerging leaders, Cheryl’s mission is clear: to equip people with the tools they need to serve with empathy, creativity, and purpose.
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Success(ion) Planning: Building a Legacy, Not Just a Replacement Plan
Thursday, March 20, 2025
4:00 PM - 5:00 PM PST
Building Resilient Communities Through Play: Fostering Connection and Adaptability
Friday, March 21, 2025
9:00 AM - 10:00 AM PST