Chief Executive Officer
TenCate Grass North America
Dalton, Georgia
Joe Fields is currently the CEO of TenCate Grass Americas. Since taking the position in October 2016, he has successfully led the company by increasing sales from $80 million to over $1.4 billion, driven largely by twenty acquisitions. The company’s EBITDA improved over the same period from $4 Million to over $150 Million.
Mr. Fields started his business career in Brand Management at Procter and Gamble and worked in Operations management at PepsiCo. Other positions include: President of Speedo, the global swimwear brand headquartered in London, UK; former Senior Vice President of adidas, where he had responsibility for the North American business unit, headquartered in Portland, OR; and CEO of Fieldturf, headquartered in Montreal, Canada and Paris, France. Mr. Fields has conducted business in over 40 countries and has managed subsidiary companies in Europe and the Far East.
He is also a board member of the non-profit group Onward Ops Foundation which supports military service members making the transition back to civilian life after they’ve completed active duty. https://www.onwardops.foundation/
Mr. Fields earned a BS degree in Engineering from the United States Military Academy at West Point and holds a MA degree in International Affairs from the University of Oklahoma. Mr. Fields served five years in the United States Army as an airborne, combat engineer officer and construction project manager achieving the rank of Captain.
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